Here’s a short video from Cranfield School of Management’s Thomas Lawton. In it, he provides thoughts on embedding strategy within an organization versus planning strategy deliberately. He discusses the concept of consistency as it pertains to vision and differentiation. He also highlights the need to be adaptive in delivering on that strategy using Ryanair as an example. Do you agree?
Here’s the link to the Cranfield School of Management video http://www.youtube.com/watch?v=CGbnmfInlao&feature=sub
Here’s the link to Ryanair’s most recent investor day presentation for those not familiar with the company. http://www.ryanair.com/doc/investor/2009/Investor%20Day%202%20Oct%202009.pdf
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